Web accessibility isn’t just a nice-to-have-it’s a business imperative. In a digital-first world, failing to create accessible websites not only shuts out millions of users but also severely damages your brand reputation. And with the European Accessibility Act (Directive 2019/882) taking full effect in June 2025, non-compliance isn’t just bad PR-it’s a legal and financial liability.
Who Must Comply?
If your company operates in the European Union and provides any of the following services, you are required to comply:
– E-commerce platforms
– Consumer banking or fintech services
– Transportation booking and travel platforms
– Streaming and media services
– Telecommunications services
– Digital publishing and e-books
What Does Compliance Mean?
You need to align your digital platforms with the Web Content Accessibility Guidelines (WCAG 2.1 AA). These standards ensure that your content is:
– Perceivable
– Operable
– Understandable
– Robust
How Can You Check?
Use tools like:
– WAVE Web Accessibility Evaluation Tool
– Siteimprove Accessibility Checker
– Accessibility Checker extensions
– Manual keyboard navigation testing
How Can You Fix It?
– Add alt text for all non-text elements
– Use proper semantic HTML headings (H1, H2, etc.)
– Enable full keyboard accessibility
– Add captions and transcripts for video/audio
– Ensure screen reader compatibility
What’s at Stake?
Fines can reach up to 100,000 per violation in some countries. But it’s not just about money-non-compliance could mean public backlash, lawsuits, and loss of business.
How Masu Can Help
At Masu, we help you meet accessibility requirements without hiring in-house teams or breaking your budget. Our tailored audits and remediation services can save you tens of thousands of euros in potential fines and development costs-by acting now, not later.
Let us help you become WCAG 2.1 AA compliant with a fraction of the cost and 100% peace of mind.
